Hi, I’m Willow! A Marketing Analytics student at Northeastern University, passionate about the intersection of data and creativity. I enjoy using insights to drive strategy, tell brand stories, and build meaningful connections with audiences. My experience spans organic social, PR, and paid search through hands-on co-ops at HomeGoods and Lunar Solar Group. Outside of work, you can find me on a walk listening to a podcast, experimenting in the kitchen, or hanging out with my pets