Campaign Management
Managed campaigns from start to finish, including influencer partnerships, internal communications, PR media events, grand opening, and cause-related press releases, and coordination of content timelines.
Campaigns include: HomeGoods “Deck the Everything Day” with celebrity partners Tia & Tamera, Enewton, Harmless Harvest, & Flaus Evergeen and BFCM campaigns
Public Relations
Led internal and external PR initiatives, including drafting store communications, managing influencer campaigns and content timelines,-coordinating grand opening and cause-related press releases, and overseeing media inquiries.
Organic Social Content Creation
Planned and executed monthly social content across social channels, curating UGC and leveraging trends to engage Gen Z audiences.
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Northeastern University · D’Amore-McKim School of Business