Willow
Shipherd
My Experience
Brand Marketing | Organic Social & PR @HomeGoods
July 25'- Dec. 25
Planned and executed monthly social content across Facebook, Instagram, TikTok, and Threads, curated UGC, and led PR initiatives including influencer campaigns, press releases, and media inquiries.
Jr. Search Engine Analyst @ Lunar Solar Group
July 24'- Dec. 24
Managed Search, Performance Max, and YouTube campaigns for 21 clients, driving $3.9M in revenue, while analyzing performance, optimizing strategies, and developing ad copy and creative briefs. UGC, and led PR initiatives including influencer campaigns, press releases, and media inquiries.
Technical Skills
CapCut, Sprinklr, Google Ads
1+ Years of Marketing Experience
In Paid Search & Organic Social
Community Engagement
From a social-first, Gen Z Perspective
Campaign Management
Managed campaigns from start to finish, including influencer partnerships, internal communications, PR media events, grand opening, and cause-related press releases, and coordination of content timelines.
Campaigns include: HomeGoods “Deck the Everything Day” with celebrity partners Tia & Tamera, Enewton, Harmless Harvest, & Flaus Evergeen and BFCM campaigns
Public Relations
Led internal and external PR initiatives, including drafting store communications, managing influencer campaigns and content timelines,-coordinating grand opening and cause-related press releases, and overseeing media inquiries.
Organic Social Content Creation
Planned and executed monthly social content across social channels, curating UGC and leveraging trends to engage Gen Z audiences.
02
IDENTITIES
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
04
Boldness
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed eiusmod tempor incididunt ut labore et dolore magna aliua. Quisis ipsum suspendisse ultrices gravida. Risus commodo maecenas accumsanas lacus.
03
television
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed eiusmod tempor incididunt ut labore et dolore magna aliua. Quisis ipsum suspendisse ultrices gravida. Risus commodo maecenas accumsanas lacus.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
HappyAddons is a unique collection of Addons to power up the Elementor Page Builder plugin. It works with the WordPress and Elementor Page Builder to customize your WordPress blog or Business sites.
You will just need to have the latest version of Elementor installed on your website to be able to use the HappyAddons.
After the subscription license expires, HappyAddons Pro will stop working. Without the license key, you couldn’t use the pro features and widgets of HappyAddons. So you need to renew your license before it expires. That’s the way to prevent the site breaking issue.
And don’t worry, we will send you a reminder through email and admin notice banner of your WordPress dashboard.
You will find us whenever you need us. It’s truly 24/7! The annual license of the HappyAddons promises 1 year of support and updates from us. While the lifetime license makes sure we stand by you all way through.
The subscription involves recurrent payments.
The yearly subscription allows using the product included in it during one year from the date of purchase. When the year ends, the charges are taken to continue the subscription automatically.
If you’re using a Lifetime plan, the charges will be taken only once, and you’ll be able to use the product from the subscription and receive all the updates without any additional payments or charges taken.
Note: *Prices exclude VAT/Taxes
We built the HappyAddons to work wonders with the Hello Elementor Theme, we’re trying to make sure that it works great with all the major themes as well.




